How PCA Provided Color of Change With a Digital Space for Community Outreach and Engagement
in a single weekend demanding justice for George Floyd
fighting for justice
identified via PCA
Color of Change used to rely on professional contractors to produce videos of support for their campaigns. This provided them with digital content, but was costly, and did not engage voices from communities on the ground.
Without a holistic approach to content creation, collection, production, and distribution, Color of Change was creating more work for themselves at a time when their attention was needed elsewhere – like electing progressive candidates and advocating for social and legislative change.
Color of Change needed to streamline their video process in a way that would center their members’ voices digitally and serve as a tool to take their campaign strategy to an even higher level of impact.
We now consistently think about video when thinking about how to amplify our campaigns.
Featured Color of Change videos collected through PCA
We weren’t really using member videos before PCA. Now video has become a go-to and
a cornerstone of our strategy.
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